Quality scope
From the need for multimedia contents to the transformation of in-person events into the virtual format. The new audience came as a reflection of how effectively and quickly the area was able to adapt
The year 2020 shook the established plans. Adaptations were imposed by the context of the pandemic in various sectors. It was no different for public education. A great challenge for educators, students, families, foundations, specialists, CSOs and society as a whole. Itaú Social focused on practical actions, fostering research, giving more emphasis to the new section of its website to cover special content (such as Reading and Evaluation) and reports produced by the newsletter Education News, launched in the middle of the pandemic. The mobilization was also effective for adapting in-person events to the virtual world, an often-complex transformation as it involves the agenda of hundreds of people.
The result, fortunately, brought quality and scope. All the numbers grew. This is what is seen in the following items: social media, press relations, events, and website.
Beyond browsing
Itaú Social’s contents were visited 6 million times by social network users, especially in Facebook (photo). The outstanding growth was with LinkedIn, with a 475% increase in number of followers in relation to the previous year. The YouTube channel grew 182%
Record exposure
There were 1,907 insertions in communication vehicles, with a highlight on the series of researches concerning remote education (photo). The score of the Index of Media Exposure Quality was 51% greater in 2019 and set a record high since the outset (2010)
Six events in 37 videos
Due to the restrictions imposed by the pandemic, all the important in-person events were brought to the digital environment. Six of them resulted in 37 videos, which were spotlighted on the Itaú Social’s YouTube channel. They were:
The Writing Experiences of Conceição Evaristo Seminar (photo)
Multimedia content
To encompass the production of special contents about Reading (photo) and Evaluation and the reports, interviews and statements produced for the newsletter Education News, the website’s news section was reformulated. The average monthly visits was 58,505, for an increase of 17% in relation to 2019
