An adult reading to the child in his/her early childhood is an important tool for socializing and developing bonds. This gesture also contributes to the expansion of children’s vocabulary and learning ability. How can we encourage the development of this habit in Brazil?

  • More than ensuring children’s free access to reading, whether on paper or in digital media, we believe that reading must be valued as a powerful tool for strengthening affective bonds and broadening one’s worldview.


The context

Brazil is a country with very low reading rates. According to the latest edition of the survey “Retratos da Leitura no Brasil” [Portraits of Reading in Brazil] (2016), Brazilians read only 2.43 books per year – out of these, 0.76 are recommended by the school and 1.26 are spontaneously chosen. In the last edition of the Program for International Student Assessment (PISA), Brazil ranked 59th out of 70 countries assessed with respect to the students’ reading ability. How can we encourage reading in people’s daily lives? How can we get people to value reading, to recognize its potential for children’s development?

  • For us, having an adult reading good books is a powerful tool for the strengthening of affective bonds and for bringing reading closer to children’s daily lives.



The Read with a child program proposes encouraging adults to read to-and-with a child as an opportunity for strengthening bonds and for active participation in the child’s education since early childhood. Additionally, the program seeks to expand the child’s cultural repertoire with quality literature for his or her full development.

In order to achieve these goals, the program provides training on reading mediation and selects children’s books based on calls for proposals. The selected titles are distributed to society and educational spaces, such as libraries, schools, civil society organizations and social welfare institutions.

  • Since the program’s inception, more than 61 million printed books have been distributed. More than 50 thousand works have already been provided in Braille, with an enlarged font for visually-impaired people and and other accessibility features for people with disabilities.