Skip to the content Go to menu Ir para a Busca


Strengthening of Civil Society

Read to a Child

The adult reading to the child in his/her early childhood is an important tool for socializing and developing bonds. This gesture also contributes to the expansion of children’s vocabulary and learning ability. How can we stimulate the development of this habit in Brazil?

  • More than ensuring children’s free access to reading, whether on paper or on digital media, we believe that reading must be valued as a powerful tool to strengthen affective bonds and broaden one’s worldview.


The context

Brazil is a country with very low reading rates. According to the latest edition of the Retratos da Leitura no Brasil [Portraits of Reading in Brazil] (2016) survey, Brazilians read only 4.96 books per year – out of these, 0.94 is recommended by the school and 2.88 are read of the people’s own volition. In the last edition of the Program for International Student Assessment (Pisa), Brazil ranked 59th out of 70 countries assessed with respect to the students’ reading ability. How can we stimulate reading in people’s daily lives? How can we get people to value reading, to recognize its potential for children’s development?

  • For us, having an adult reading good books is a powerful tool for the strengthening of affective bonds and to bring reading closer to children’s daily lives.



The “Read to a Child” program proposes encouraging adults to read to and with a child as an opportunity to strengthen bonds and the active participation in education since children’s early childhood. Additionally, the program seeks to expand the children’s cultural repertoire with quality literature for their full development.

In order to achieve these objetives, the program selects children’s books by means of calls for proposals. The selected titles are distributed to the society and educational spaces, such as libraries, schools, civil society organizations and social welfare institutions, apart from offering training on reading mediation.

  • Since the program’s inception, more than 51 million printed books have been distributed. More than 12 thousand works have already been provided in Braille and with an enlarged font for visually-impaired people. More than 3 million books have already been sent to public libraries, civil society organizations and schools.